Santa Cruz Coffee Roasting Co.

Location & Contact:

1300 Pacific Ave
Santa Cruz, CA 95060
831-459-0100

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Description:

Often, farming communities in Asia, Africa and South and Central America are stuck in a cycle of poverty as a result of low prices, market volatility and isolation. By choosing to purchase Certified Fair Trade coffee, you are ensuring that the farmers whose livelihood depends on the sale of their coffee are paid a fair price for their efforts. This is the surface of the idea of fair trade; however, the concept goes much further than is often realized.

Importers of Certified Fair Trade coffee are obligated to buy their product at a price which is set to ensure the democratically organized farming groups receive a guaranteed minimum floor price. In doing this, the importers ensure that more money goes directly to the farmers which empowers farmers to develop the business capacity needed to compete in the global marketplace. Without Fair Trade, coffee farms and co-ops are forced into commitments to sell their coffee pre-harvest in order to have enough money to survive during the growing season, often at prices so low they cannot recover their cost of production. The result is a cycle of poverty that is impossible to break. With importers who are required to pay a mandated fair price and extend pre-harvest credits, the farmers are able to guarantee an income for themselves and their families year round.

Type of Meals Served:

Fair Trade Coffee Roasting Company.

Reservations:

no